How to Pick a Home Insurance Agent

WRITTEN BY: Mark Romero


Finding an insurance agent, you like and trust isn’t always easy. But it’s nowhere near impossible, either. Let’s review what you need to look for when choosing an agent so you can find the best one for your needs.

What to look for in a home insurance agent

When it comes to buying an insurance plan, there are many factors that you need to consider. This is why working with an insurance agent who can help you find the best plan for your needs is essential.

Typically, all agents should be able to offer you a policy with the following:

They should also be able to advise on any exclusions, coverage limits, and insurance costs.

There are a few factors that you should take into account when looking for an insurance agent. The most important one is their experience in the industry. You want someone who has worked in this field and knows how the industry works.

Another factor is whether or not they specialize in certain types of plans, such as life insurance, disability insurance, etc. You want someone who can offer you more than just basic coverage options to get precisely what you need by adding endorsements to your policy.

And finally, make sure they’re licensed and have a good reputation with other customers and agents in the industry.

Common mistakes to avoid when choosing a home insurance agent

common mistakes to avoid when choosing a home insurance agent

Choosing the right home insurance agent can significantly impact your coverage and overall experience. To help you make an informed choice, you must be aware of common mistakes people often make when selecting an insurance agent. Here are some common mistakes to watch out for:

  • Not checking credentials: One of the most crucial steps in choosing an insurance agent is verifying their credentials. Many individuals fail to check if the agent is properly licensed and authorized to sell insurance in their state. Without a valid license, an agent may not have the necessary knowledge or authority to provide you with the right coverage options.
  • Neglecting to review policy terms and conditions: It’s essential to thoroughly review the terms and conditions of any insurance policy before committing to it. Failure to do so can lead to surprises or gaps in coverage when you need it most. Take the time to understand what is covered, what is excluded, the limits of coverage, and any deductibles or copayments involved.
  • Not comparing quotes from multiple agents: Obtaining quotes from multiple insurance agents allows you to compare coverage options, premiums, and the level of service provided. Some people make the mistake of accepting the first quote they receive without exploring other options. By comparing quotes, you can ensure you are getting competitive rates and suitable coverage for your needs.
  • Overlooking the agent’s experience: Experience plays a vital role when it comes to insurance agents. Choosing an agent with extensive experience in the industry provides you with the benefit of their knowledge and expertise. They will be better equipped to guide you through the complexities of insurance policies, assess your specific needs accurately, and recommend appropriate coverage options.
  • Failing to consider reputation and customer reviews: It’s essential to research an insurance agent’s reputation before deciding. Look for customer reviews and testimonials to gauge the experiences of others who have worked with the agent or agency. Pay attention to feedback regarding the agent’s responsiveness, professionalism, and claims handling process.
  • Not asking questions: A common mistake is not asking enough questions during selection. Please take the opportunity to inquire about the agent’s expertise, the range of policies they offer, the claims process, and any discounts or additional coverage options available. Asking questions helps you better understand the agent’s capabilities and whether they align with your insurance needs.

Tips for evaluating the reputation of an insurance agent

tips for evaluating the reputation of an insurance agent

Evaluating reputation helps you gain insights into an agent’s track record, customer satisfaction, and overall credibility. Here are some tips to help you research and assess the reputation of an insurance agent or agency:

  • Check licensing and credentials: Start by verifying the agent’s licensing information. Each state has its own licensing requirements for insurance agents, and you can usually find this information on the website of your state’s insurance department. Ensure that the agent you’re considering is properly licensed and authorized to sell insurance in your state. Licensing indicates that the agent has met the necessary qualifications and ethical standards.
  • Look for complaints or disciplinary actions: Research whether the insurance agent or agency has any complaints or disciplinary actions against them. Most state insurance departments maintain a database where you can search for complaints filed by consumers. Look for patterns or multiple unresolved complaints, which may be a red flag. Additionally, check if the agent has any disciplinary actions on record, which could indicate ethical violations or unprofessional conduct.
  • Seek customer feedback: Online forums, review websites, and social media platforms can be valuable sources of customer feedback. Look for reviews or testimonials from individuals who have worked with the agent or agency you’re considering. Pay attention to both positive and negative feedback to get a balanced perspective. However, remember that individual experiences may vary, so consider the overall consensus rather than relying solely on a few reviews.
  • Consider professional affiliations: Assess the agent’s involvement in professional organizations or affiliations. Membership in reputable industry associations can demonstrate a commitment to professionalism and ongoing education. It can also indicate that the agent is current with industry trends and best practices. Look for affiliations with organizations such as the National Association of Insurance Agents (NAIA) or local chambers of commerce.
  • Seek referrals and recommendations: Ask friends, family, or colleagues for recommendations of insurance agents they have worked with and had positive experiences with. Personal referrals can provide valuable insights and firsthand accounts of the agent’s professionalism, responsiveness, and overall satisfaction with their services. Recommendations from people you trust can be a reliable source of information.
  • Schedule a consultation or interview: Consider scheduling a consultation or interview with the insurance agent or agency you are considering. This allows one to ask questions directly and gauge their knowledge, communication style, and willingness to address your concerns. Pay attention to how responsive and attentive they are during the consultation, reflecting their commitment to client service.

Importance of personalized service

Personalized service is a crucial aspect of the relationship between an insurance agent and a policyholder. A good insurance agent understands that each homeowner’s needs and circumstances are unique and strives to provide tailored advice and coverage options accordingly. Here are some reasons why personalized service is essential when choosing an insurance agent:

  • Understanding your specific needs: An insurance agent who offers personalized service takes the time to understand your needs and requirements. They will listen attentively to your concerns, ask relevant questions, and gather information about your home, possessions, and any specific risks or concerns you may have. By understanding your situation comprehensively, they can recommend coverage options that align with your needs, ensuring you have the right level of protection.
  • Tailored advice and coverage options: Personalized service allows an insurance agent to provide tailored advice and coverage options that meet your unique circumstances. They can help you navigate the complexities of insurance policies and explain the available options in a way that is relevant to your situation. Whether you require additional coverage for valuable possessions, specific endorsements for unique risks, or guidance on deductible amounts, a good agent will customize their recommendations to suit your needs.
  • Building a trusted relationship: A personalized approach fosters a stronger and more trusting relationship between you and your insurance agent. They will invest time in getting to know you and your family, which helps them understand your insurance needs and allows for a more personal connection. Building this relationship of trust enables open communication, making it easier for you to reach out to them with any questions, concerns, or changes to your circumstances. Knowing that you have an agent who truly understands your needs can provide peace of mind and confidence in your insurance coverage.
  • Adapting to changing circumstances: Life is dynamic, and circumstances can change over time. A good insurance agent who offers personalized service will stay engaged with you and adapt your coverage as needed. They will proactively reach out for policy reviews and keep track of any changes in your home, possessions, or lifestyle that may require adjustments to your insurance coverage. This proactive approach ensures that your policy remains up to date and adequately protects you against any new risks that may arise.

Going through an insurance agency

There are many factors to consider when choosing the right insurance agent. The best way to find the right one is to ask your friends, family, or co-workers for their recommendations. You can also look at online reviews and comments from past customers who’ve dealt with the agency.

You’ll want to ensure that you get a policy that covers all your needs and is reasonably priced.


  • Insurance agencies have access to exclusive deals that you won’t be able to find elsewhere.
  • You’ll be able to get a quote from an agent in just minutes.
  • You’ll have the peace of mind that many agents within the company can help you with any query. You’ll be safe if your usual agent is out of the office.
  • They can be your best cost-saving option if you know what you want in an insurance company.
  • Agents for specific companies are laser-focused on a few products, which means greater overall knowledge of their offerings.


  • There is a more significant chance of denial with a company home insurance agent since the company might decide to write you off.
  • Suppose you need to make any policy adjustments or cancellations. In that case, you’ll be without a specific agent to go to for support, as you’ll get through to whoever is available.
  • Limited plan options as they’re all from the same company.

Other things to note

Consider the size of the agency you’re working with. The larger agencies typically have more resources and a more comprehensive range of products than smaller agencies. This means they are more likely to offer you competitive rates on the type of policy you need. They may also provide additional services such as financial planning. On the other hand, smaller agencies may be better for people who want a personal touch and one-on-one assistance from their agent.

Independent insurance agents

There are many benefits to choosing an independent insurance agent over a traditional one. One of the main benefits is that an independent agent can offer you more competitive rates and coverage.

Most insurance agents work for a specific company, meaning they must sell their products to make a commission. This can sometimes lead them to push certain products on customers that may not fit their needs best. You won’t have this problem with an independent agent since they always seek your best interests.


  • Offers policies from multiple insurance carriers and can potentially find better pricing for you through competition.
  • They can find coverage even if you’re high-risk due to the number of companies they work with.
  • If your insurance carrier drops your coverage, an independent agent can help you find different coverage through another insurance carrier.
  • These agents are easy to find locally if it’s important to you.
  • Knows the local area, meaning knows what type of natural disasters the area is prone to.


  • They may not offer the best pricing from any individual carrier.
  • If you find a solo agent, you’re entirely reliant on them. If they go on vacation, you may be left without support while they’re away.

Other things to note

Another benefit is that independent agents typically offer more personalized service than traditional agencies. They’ll take the time to get to know you and your family to create the perfect plan, ensuring you get the best homeowners insurance. Traditional agencies will ask a few questions before generating a plan based on averages.


What issues should you consider in choosing an insurance agent?

When choosing an insurance agent, there are a few things to consider, such as whether they are independent agents or work for one insurance provider. Insurance agents that work with only one provider are limited to the policies and rates one insurance company provides. Another point to consider is if the insurance agent is local to you and if they know the local risks that may impact your insurance policy.

Which home insurance company has the highest customer satisfaction?

As part of the J.D. Power 2022 Home Insurance Study, Amica Mutual was ranked the highest for customer satisfaction. This is the second consecutive year that Amica has scored the highest for customer satisfaction.

What is the most important thing to look for in home insurance?

The most important thing to look for in home insurance is the coverage amount. This is because it determines how much your policy will pay out in the event of an accident or other disaster. The insurance coverage amount should be enough to cover all your belongings and all the damages that can happen if an unexpected incident such as a fire or vandalism occurs.

Does it matter if your insurance agent is local?

A local insurance agent will know the community in your local area and can use this knowledge to provide you with personalized service. If your insurance agent is local, you can meet with them face-to-face. Building a good relationship with them will help them understand your insurance needs. Your insurance agent will be there to advise you if an event may change your homeowners insurance policy.

What are the advantages of having a home insurance agent?

A home insurance agent is helpful when looking for a new insurance policy because they have the experience to explain all aspects of insurance products to you. They can also gather information on insurance quotes and advise on the rates and coverage options available.

What is the difference between homeowners insurance and renters insurance?

Homeowners insurance is for those that own their property. It will cover your personal property as well as the structure of your home. Whereas renters insurance is for tenants and covers their personal property in the event of theft or damage, it does not cover the home’s structure. The landlord is expected to have insurance to cover the structure of the building.

What should you ask your insurance agent before you sign a contract?

Before signing a contract with your insurance agent, you should find out how many insurance companies they represent and what types of insurance they have available. You can also ask if you’re eligible for any discounts on policies; this could be due to upgrades on your home or by bundling insurance packages. And finally, you should confirm what is covered and excluded in your home insurance policy.

How can you get an estimate for home insurance?

There are multiple ways you can get an estimated quote for home insurance. You can go online to either a rates comparison site or individual insurance company websites and obtain quotes. Alternatively, you can speak with an insurance agent who can discuss different coverage types and help you find the best policy. Some homeowners insurance companies will only sell their policies via an insurance agent.

What is a deductible?

A deductible is an amount you must pay out-of-pocket before your insurance company covers a claim. For example, if your home has a $500 deductible and you need to repair something on it, then you need to pay $500 first for them to cover the cost of repairing it. The higher the deductible on your policy, the lower your insurance premiums will be.

According to the National Association of Insurance Commissioners, the HO-3 home insurance policies are the most popular. The HO-3 policy covers your personal property for up to 16 named perils, including fire and smoke, lightning strikes, vandalism, and theft. An HO-3 policy also offers open peril coverage to the structure of your home, meaning the damage will be covered unless the peril is expressly excluded from your policy.

What should you consider when comparing home insurance rates?

There are a couple of things you should consider when you’re comparing quotes for home insurance policies. First, the amount of homeowners insurance coverage you need to cover the total value of your assets. Secondly, does this policy cover everything you need, or will you need additional coverage, such as flood insurance, to be fully protected? Finally, what is your deductible amount, and can it be raised to give you lower premiums?

Choosing the right home insurance agent for you

There are many factors to consider when choosing an insurance agent. You need to find one that’s reputable and provides the coverage you need at a price you can afford.

One of the most important things to consider is whether or not the agent has experience with your particular type of insurance. For example, you’ll want an agent specializing in home insurance policies if you have a home policy.

Fill out our online rate form to find the most competitive rates from the top companies. We can also connect you with a licensed homeowners agent that can assist with all your house insurance needs.

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